He knows how to build a business and the best way to do that is to over-deliver.

It will need to over-deliver in order to narrow that gap.

I understand how to under-promise and over-deliver on the numbers.

The wine inside has to over-deliver and create a memorable impression for the consumer.

"What we are trying to do is under-promise and over-deliver," he said.

In the long run you are better off to under-promise and over-deliver."

A good rule of thumb is to under-promise and over-deliver.

He added: "I will be on this every week; we're going to try to over-deliver.

"The best answer is to under-promise and over-deliver," he says.

Abbott has realised the value of trying to under-promise and over-deliver.

For the commute home, where you always over-deliver on expectations,

"It's always been my approach to under-promise and over-deliver," he said.

There are simply hundreds of wines out there that over-deliver for the price.

"One thing I've been very careful to do is under-promise and over-deliver," he said.

I've found quite a few hotels will over-deliver and even upgrade the booking once you've engaged them.

Your aim generally should be to under-promise and over-deliver.

So, to take it a step further -- over-deliver to ensure a high rating and reputation.

It was definitely something we had to be careful with and respectful of, and then over-deliver.

Under-promise, Over-deliver Don't be afraid to back your services and products with a personal guarantee.

Management would be very prudent in initial guidance, then take guidance up throughout the year…then over-deliver.

We're consistently looking for wines that are both well-made and over-deliver, while holding true to their individual appellations.

And I know Amazon, that they often under-promise and over-deliver.

I always over-deliver on my promises.

Better to under-promise and over-deliver on dating Web sites, and elsewhere, than to play it in reverse.

Keep it simple and over-deliver.