You need to consider what the shelf life of your idea is.

They have a shelf life of 18 to 24 months.

It has a shelf life of 3 to 12 months.

This retro-90's performance will have a shelf life of maybe 48 hours.

The big changes in British education have a shelf life of up to 40 years.

Why not give it a shelf life for the rest of the day?

Since these have a long shelf life, make the trip and stock up.

I finally got him to say that the product's shelf life was probably one year.

There is a big difference especially when it comes to shelf life.

But it looks like a century is about the shelf life for a reform.