"But her goal has been to persuade the swing voters in the middle that she is doing a good job."

Due to these groups' smaller size, an individual swing voter can hold more power.

If we want the swing voters, people are not going to go for Kerry.

"But in the last few years she has done a remarkable job of winning over swing voters."

"It would make sense for them to use him in almost any state with large numbers of swing voters."

Republicans are coming home, but he hasn't got the swing voters yet.

"If we're going to have an election where swing voters are the main concern, I'll be happy to talk about national security."

In other words, the swing voters who determine election results.

The only question, really, is how to find these new swing voters.

A daily fix of issues pulled swing voters to him in 1996.

In reality, undecided voters usually don't know or care who's running and are most likely not to vote at all.

More than 70 percent of the undecided voters, he added, are women.

It could be that some of those undecided voters do not vote at all.

With 30 to 40 percent of the voters still undecided, anything is possible.

The other question that campaign officials are asking themselves about these undecided voters is whether they will even show up.

What we had seen with the undecided voters was that they didn't know me.

The new poll found 28 percent of the voters still undecided.

The longer the campaign went on, the less likely undecided voters were to back the President.

But it also showed a large group of undecided voters.

The number of undecided voters, he said, makes it a tough call.