But having one or two name-brand products scattered in each department is not enough, he said.

Pace, he said, is able to buy name-brand products in large quantities directly from manufacturers.

The allegations in the report describe practices found at many Chinese factories producing name-brand products for export.

He said many Radio Shack stores were in rural areas with little competition, where the addition of name-brand products should help.

Although coupons helped make name-brand products more affordable, they encouraged consumers to switch among brands.

Co-branding has accelerated as name-brand products face competition from lower-priced store brands.

Notice that the snowboards in Nintendo 1080degrees are actual hard-core name-brand products.

"When you go into a store, you've got your name-brand products and your generic products."

Profit margins are 4 percent higher on store brands than on name-brand products, A.& P. executives said.

Generic manufacturers got a simplified approval process so they could begin marketing copies of the name-brand products quickly after patents expire.

Still, the war between name-brand products and their lower-priced counterparts like private labels and store brands rages on.

Product placement, the conspicuous inclusion of name-brand products in TV shows and movies, has also gained hold in recent years.

An updated edition of the venerable game, scheduled to be introduced on Thursday, will include tokens that are styled after name-brand products.

The would-be comeback is indicative of ambitious plans by marketers to capitalize on strong consumer demand for name-brand products, especially in apparel.

Discount stores differ from variety stores in that they sell many name-brand products, and because of the wide price range of the items offered.

Even so, there is an automotive equivalent to what packaged-goods manufacturers call value brands, name-brand products priced below their premium-priced counterparts.

That demonstrated how a celebrity skilled in capitalizing on the marketing might of television could promote name-brand products outside the realm of traditional advertising.

And she is certainly not the only person following the path of media self-promotion and name-brand products blazed by Ms. Stewart.

The City of Foley boasts one of the nation's largest outdoor shopping facilities with over 150 major name-brand product outlet stores.

Generic drug companies must apply to the F.D.A. to manufacture the cheaper drugs and prove they are equivalent in quality to the name-brand product.

The spots also emphasize the brand names K Mart sells, because research has suggested Hispanic consumers value name-brand products.

They declare that television commercials - whether on broadcast or cable, local stations or national networks - can help bolster the marketplace performance of name-brand products.

The study concludes that marketers of name-brand products must take immediate measures to mount a counterattack on the inroads of private-label and store brands.

List of Qualifying Products Every month, participants will get a list of about 100 name-brand products that qualify for rebates.

Radio Shack, which has long had a repair business for its own house brands, is deliberately avoiding repairs of other companies' name-brand products that are still under warranty.