They want to do for suits what milk mustaches did for dairy.

But then, try painting a make-believe milk mustache on a twister.

Joat asked, turning to her with a milk mustache on her upper lip.

He nodded, but he was paying more attention to the fact that she had a milk mustache on her upper lip.

Some of the increase may be due to the industry's $52 million "milk mustache" advertising campaign, which started in January 1995.

If the tie-in succeeds, who might wear a milk mustache next?

Out of breath, he beamed and swiped at a milk mustache.

He looked at her guilelessly, a milk mustache on his lip.

Timmy exclaimed, not quite catching the entire milk mustache on his upper lip.

He is wearing a milk mustache in national magazines, with the tagline, "Play Big."