At the same time, the company is keeping premium rates low to meet competition.
The move by the Iowa concern is designed to meet competition from other cities and states as well to avoid its own state's regulations.
If America is to meet global competition, it ought to be easier for the best and brightest workers to come here.
Stores in each market have the authority to lower prices to meet competition, but they are under orders to avoid starting their own price wars.
"We took our prices down to meet competition," he says.
So Disney can expect to meet considerable competition in the family market.
The falling dollar should help the profitability of American companies by helping them meet foreign competition.
Their industries are toughened by having to meet global competition.
And that, he said, is what Atlantic City must do now to meet competition from nearby states.
This is not the way to help European industries and the families they support to meet international competition on a level playing field.