Societal marketing should not be confused with social marketing.

Taken down to the most personal level, the social marketing means someone like Krista Czerwinski.

The company specialized in social marketing, and received several contracts from the provincial government.

The agency specializes in public health and social marketing.

The scheme concentrates on behavioural change and social marketing to bring about carbon reduction.

The use of brand advertising makes social franchising compatible with social marketing.

In social marketing, the boomerang effect occurs as a result of attempted attitude change.

We fail to engage in social marketing because we do not understand it.

This can be achieved through media advocacy and social marketing.

Interventions that use the social ecological model as a framework include mass media campaigns, social marketing, and skills development.