The filmmakers said it would probably not have been made without a marketable star like Ms. Dunst.
A Team Spirit Waiting for a Team Futterer said he had marketable stars the fans already loved.
The college game is nearly devoid of marketable stars, now that elite players either leave college early for the N.B.A. or jump straight from high school to the pros.
The Pacers are a classic small-market team, with a minuscule ratings base and, in Miller, only one marketable star.
Despite being the first and certainly the largest African-American cable channel, BET has developed few of its own marketable stars and virtually no breakout programs.
A season of struggle in 2005 ended with a 10-race chase for nothing for Nascar's two most marketable stars.
Less lovable than the 1962 Mets, these Knicks are an enigmatic team without a well-defined identity or a marketable star.
Extreme sports need marketable stars, and at this point, mixed martial arts has no better candidate than Emelianenko.
With the National Basketball Association rooting for the next generation of marketable stars to coalesce, Bryant shows signs of becoming positively Pippenesque.
The theater, which recently had bad press over departures from "The Violet Hour" on Broadway, tried to find a last-second marketable star to replace Ms. Moore.