Market challengers: look for clients who will experiment and push a few boundaries; are willing to take a risk, they are often the right ones to go for.

Hempleman-Adams, from Box, Wiltshire, said his record-breaking flight in the CMC Markets Challenger balloon had ''a bit of everything'' and was ''absolutely fantastic''.

At this point, DC Comics completed its special event, Crisis on Infinite Earths which marked the revitalization of the company's product line to become a serious market challenger to Marvel again.

The Co-op spokesman pointed out that according to recommendations by the Independent Commission on Banking to get a market challenger in place the entrant would need to have over 6pc of UK customer market.

Even though the Danish home market is the primary focus of business, TDC is also represented as a market challenger in Norway, Sweden, and Finland through the business unit TDC Nordic.