People who like wine are going to continue to drink wine.

He likes good wine; now you have the key of the cellar.

Why should they like sour wine any more than people do?

Instead, it's for people who like wine but don't know much about it, and may even feel intimidated by the choices they face.

"We find a full bottle is a little much, but I don't like wine by the glass," he said.

He had never much liked wine, anyway, and the water here was very clear and good.

But it may well appeal to those who like very dry wine.

It is also a minor, but well liked wine producing area.

But if you happen to like wine and books, too, here you go.

"We really like to offer them to people who think they don't like white wine," he said.