Traditionally, lemon-lime drinks have been made at home and are typically not carbonated.
Over time, the popularity of lemon-lime soft drinks has grown as a result of their status as being free from artificial colors and caffeine.
But he said the color was removed after people shunned a brown lemon-lime drink.
"But what it needed was an edge, an attitude, that would allow us to transcend the category" of lemon-lime soft drinks, which Sprite already dominates.
The company began with the introduction of Chilsung Cider, a lemon-lime soft drink.
Coca-Cola has re-introduced the drink into the Indian market since lemon-lime flavoured drinks are the most popular type in the market.
Grigg came up with the formula for a lemon-lime soft drink in 1929.
Storm is also the only lemon-lime drink that contains caffeine, in an amount comparable to a cola, he added.
Pimm's No.1 Cup, and ginger ale, lemon-lime soft drink, or carbonated water.
Pepsi, for instance, is said to be at work on a new, caffeinated lemon-lime drink, tentatively named Storm.
