"I don't have any wish to play to a few people in an art house," he said.
Along the way, he became a film buff, and, with a friend, set up a small art house in an old shoe store.
After all, this is a city that still supports several art houses.
Although short films are still sometimes shown at art houses, most begin and end their lives on the small screen.
Next stop, presumably, the cineplex or perhaps the art house.
"If the film had worked better, they wouldn't be giving it to the art houses."
The film was an art house hit around the world.
"And the movie was not just playing in art houses."
It has been showing once a week at the same art house in the 15th arrondissement for the past three years.
Most 25-minute films don't have a chance of playing at more than a few art houses.