At $1,400 a year per patient, troglitazone set a benchmark for what the health care system will pay for an innovative drug.
If you had a truly innovative drug - a cure for cancer, for instance - you wouldn't have to market it much.
The best way to use its resources "when a drug goes off patent," Mr. Gilmartin said, "is to have a new innovative drug ready."
Biotechnology companies are smaller and have generally made innovative drugs to treat unmet medical needs, arousing less ire.
And in what is an increasingly tough environment, both in this country and around the world, successful companies are the ones with new, innovative drugs.
Years later, he garnered acclaim as one of the nation's most innovative drug store retailers.
"These changes will not only boost the industry, but also potentially give the NHS early access to new, innovative drugs treatments."
More and more innovative and life-saving drugs are counterfeit.
In addition, increasing numbers of innovative and life-saving drugs are falsified.
The industry argued that such a balancing act would discourage makers from developing innovative drugs.
