And record companies are learning that they have to find ways to increase these artists' exposure in America.
"We have increased our exposure a bit this year," he said.
On the other hand, it may increase exposure to predators.
Several more appearances on national television further increased their exposure.
Living near a nuclear power plant may slightly increase your annual exposure to I-131.
PayPal has also in recent weeks moved to increase its exposure.
One common fear is that the new law will increase the banks' exposure to fraud.
However, people who live near government weapons production or testing facilities may have increased exposure.
To the contrary, they have increased their exposure to the securities.
The fund is closed to new business, but existing investors can increase their exposure.