Mr. Hopple will become a member of the Viewpoint board after the deal closes.

Miss Hopple, 44, began as a program assistant at the University of Vermont in 1968.

Ohio State, a much larger school, has 47 fund-raisers including Miss Hopple.

Mr. Hopple was born on a farm in Crawford County, Ohio.

Ms. Hudson and Mr. Hopple did not return telephone calls on Friday.

"What's important is the message ads deliver," said Richard V. Hopple, president of Unicast.

The Hierarch Hopple has taken ill."

Marcia K. Hopple, a fund-raiser for Ohio State University, agreed.

"I've been sort of the chief 'wanderer arounder' here," Mr. Hopple said.

Miss Hopple, who is also an Ohio State alumna, opened the university's regional office in New York early in 1988.

The Chambersburg Cardinals returned with Coach Harry Hopple at the wheel.

"In a truly interactive world," Mr. Hopple asked, "who's to say commercials won't be two hours long and consumers won't access them at different points?"

Mr. Hopple had been concentrating on overseeing several Kraft General Foods brands, duties he will continue in his new position.

The current principal is Reid Gault, and the assistant principal is Craig Hopple.

Richard V. Hopple, president of North American operations, has been handling Mr. Sherman's duties on an interim basis.

Hopple belonged to the Masons, Knights of Pythias, and Cleveland Chamber of Commerce.

Mr. Hopple, 47, succeeds Clayton E. Wilhite, 49, who will take new responsibilities as a vice chairman, developing new technologies.

She also was a two-time mixed doubles finalist: in 1908 with William Hopple, and in 1910 with P. Lincoln Mitchell.

"Interactive isn't going to go away," Mr. Hopple asserted, "so the need for interactive skills isn't going to go away."

For the 82nd General Assembly, 1917-1918, Hopple was elected to the Ohio House of Representatives, where he was selected Speaker.

With a change in leagues, another Head Coach stepped in for Mr. Hopple by the name of Ralph Tolbert.

The restaurant left its old location and moved to a site a few lots away in 2000, after being told to vacate by the city in order to widen Hopple Street.

Richard V. Hopple, Unicast's chief executive, said he decided to release the company's "video commercial" technology now because high-speed connections - known as broadband - have reached significant numbers.

He also assumes responsibilities for D.M.B.& B.'s operations in Canada from Mr. Hopple.

And Mr. Sherman will relinquish his post as managing director of the New York office; Mr. Hopple will assume it on an interim basis.