"And after all the good PR you've given them."
Putting a good PR shine on an alliance between you two would have really strained my creativity.
No one realized how much hard work went into good PR.
However, it's much harder to tell the difference between good conceptual art and good PR.
Usually it was good PR to drag a trial out, on and on.
It set up a project, finagled a bit more public and private funding - good PR.
I can't believe it was ever considered good PR for the Pope.
This is too huge to risk just to get good PR.
I'd say the decision is, in monetary terms, a net negative, although with good PR attached.
It would be good PR to make a lavish show of grief.