The "them" is a generic word for almost everyone who is part of the Jets' world.
As the example above demonstrates, the quotes are often used to mark the names of entities introduced with the generic word.
It was so popular that tebeo is now a generic word for "comic book" in Spain.
Kommando is a generic German word meaning unit or command.
In modern usage, however, yuán is a generic word for ape.
It is clear that for many, Webster's has become a generic word.
The new signs will be named after the anchor tenants instead of generic words as internal landmarks.
What he saw, in these photos, was summed up in the generic word: victim.
In the Slavic languages, these are the generic words for all types of sausage, local or foreign.
To achieve this, however, generic words and statements are not enough.