This was the beginning of what is now established as media franchise.

They intend to expand the concept into a whole media franchise, including animation and merchandise.

The media franchise is one of the most successful Japan has ever had, reaching 1.5 billion dollars in merchandise sales during the first three years.

In some cases, the characters or setting of an original film or video game become so valuable that they develop into a media franchise.

Much of his prose fiction has been related to media franchises begun in television.

"The media franchises are supposed to have their finger on the pulse of things, but they've been way behind here."

Beginning in 1989 with three series, the media franchise expanded into other media.

Nearly every media franchise with a committed fan base has some form of expanded universe.

It has subsequently been applied to many media franchises.

The film, and thus the toy line, is based on the original Transformers media franchise.