In 2009, Streets started re-airing a television commercial from the 1980s and in 2010 an outdoor campaign featured posters and billboards.
The campaign features billboards displaying fillets of fish with the slogan "Ryba zhdyot" ("The fish's waiting") in large letters, and a call to support local producers.
The outdoor portion of the campaign will feature billboards in New York and San Francisco.
In 1999, Showtime supported WhirlGirl with a million-dollar multimedia marketing campaign featuring billboards and other outdoor ads in major U.S. markets, as well as full-page ads in major magazines.
Fabio Ochoa's relatives have started a public relations campaign to free him, featuring billboards, fliers passed and a Web site.
The 1993 European Grand Prix featured a Sonic balloon and Sonic billboards.
Featuring quirky, comical advertisements and billboards; the beer was promoted as simply being "made from beer".
The Virginia Department of Transportation will sponsor this exhibit, featuring motorized dioramas, Burma-Shave signs, billboards, and a video history of the department.
The campaign, which will also feature event sponsorships and billboards, will run to "considerably more than $5 million" in print and broadcast by year's end, Ms. DeBartolomeo said.
