Yet financially, fashion executives are bracing for a storm.
More than a dozen fashion executives declined to comment and many of those who did were not certain what the agreement meant.
"In this industry, it surrounds you," said a fashion executive.
Ms. Spindel, a former fashion executive, had long set up friends and acquaintances on dates.
He is nominated by friend Suzanne, a fashion executive.
Women, initially skeptical, seem to have widely adopted the style this year, fashion executives said.
For customers and fashion executives, SoHo is now a significant destination.
For fashion executives who worked late and went directly to the museum, it was a hard day's night.
Last week a fashion executive got a call from Ms. Churcher.
"It's a problem of personalities," said one fashion executive who has been following the partnership closely.