First, they create a lot of fake blogs.

However, much like a fake blog, if ever your real identity is revealed, readers can feel massively betrayed.

Edelman is also infamous for having invented the "flog", or fake blog.

Better to go after the ad spammers who just copy all content into a fake blog for the ad revenue.

These sites compile lists of fake blogs and serve as consumer watchdogs for the blogosphere.

Agrusso set up a real hotmail account specifically for fans to write emails to the fake blog: goblinbloggin@hotmail.com.

The deal earned a lot of criticism, both on principle as a result of Edelman's 2006 fake blog scandals.

Fake blogs are sometimes used to give the appearance of providing genuine testimony, while being funded or operated by a commercial or political interest.

One genre of fake blogs is the parody blog; written ostensibly by a celebrity or other noteworthy individual.

Edelman execs created a fake blog called "Walmarting Across America".

In some cases, they have been known to create fake blogs in the name of the victim containing defamatory or pornographic content.

The Flog Patrol from Macalua.com Flogs or fake blogs is the new enemy.

Some blog fiction takes the form of a fake blog by a fictitious person that may or may not announce its own fictional status.

Unlike fake blogs, anonymous blogs are written by a singular author or partner authors, and arguably carry greater author credibility.

During one weekend in October, persons unknown used Google's blog-creation tool, Blogger, to generate more than 13,000 fake blogs.

A spammer may create multiple web sites at different domain names that all link to each other, such as fake blogs (known as spam blogs).

Creating fake blogs pretending to be a different person that shares the same name in order to push down negative search results on the actual person or brand.

Common in the affiliate marketing of açaí berry supplements is the use of fake blogs, describing fictional testimonials of users of the product.

The popularity of blogs has also given rise to "fake blogs" in which a company will create a fictional blog as a marketing tool to promote a product.

Fake blogs - may be considered a form of brandjacking if created by a critic or opponent of the person or brand supposed to be behind the blog.

The joke was reinforced by a fake blog stating that "Albino Blacksheep has been acquired by Google Inc. for roughly $32 million in stock options.

For several months, Evans and a number of other Bloggernacle participants contributed pseudonymous parody to the fake blog Banner of Heaven until its demise in late 2005.

It has been reported that some fake blogs also alter the testimonials based on the user's location, deceiving the user into thinking that the supposed endorser is from the local area.

The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing (a "fake grassroots" campaign).

A fake blog is akin to industry-supported "astroturf" efforts that pose as legitimate grassroots activity, as identified by groups such as PR Watch, which investigates the origins of so-called grassroots organizations.