By merging the information from several computer data bases, direct marketing companies can compile detailed dossiers on consumers.
Guthy-Renker is one of the largest direct marketing companies in the world, with distribution in more than 61 countries.
Before the court decision, Mr. Bryant used to rent lists from direct marketing companies.
Two other ftiends in the marketing field joined me in creating a start up direct marketing company.
Even though I had a contract, by the time we got to court, my direct marketing company would have been in bankruptcy.
With such demonstrated interest, direct marketing companies are stepping up their efforts not only to keep customers, but to attract new ones.
Like Amway and other direct marketing companies, this company sells its cards through regional agents.
There are dozens of direct marketing companies who collect and sell specialty lists for certain business and consumer sectors.
"It's now time to declare that Horn & Hardart is a direct marketing company."
Combining both direct marketing companies under one management, he said, offers additional opportunities for marketing synergies.
