The poor simply need enough money to pay fair market rents.

Their owners are also willing to pay more than double market rents.

And it will lease the building back to the company, at a fair market rent.

They may need to charge lower than market rent to tenants.

This year, they'll have to pay market rents of $700 to $750.

"If they do, it will have a real impact on market rents."

The true market rents, he said, lie somewhere in the middle.

"Those who are wealthy enough to pay market rents should do so," the report says.

The true market rent, however, might be $800 a month, not $1,200.

It is thus equally important to make sure the couple can afford to pay a market rent.