This would make the private companies think very hard, surely?

Other companies are going the same route, or thinking about it.

It takes years to change the way a company thinks.

"We had to change the way the company thought about itself," he said.

And it was obvious that the company thought so too.

The company previously thought the charge would total $750 million at most.

"What's going to lead companies to really think more aggressively about new spending?"

Still, many companies were thinking about it before the census data came out.

He said the company thought the commercial "was so over the top that everyone would laugh."

Just about every major food company is thinking along these lines.