By the end of the decade, the children started actually managing the company.
William Ford managed the company until his death in 1768.
He kept that position until 1936, managing the company through extended growth.
He continued managing the company until his retirement in 1960.
He helped manage and run the company for four successful years before leaving in December 2005.
"If a manager can't handle the media in a crisis situation, how good can he be at managing the company?"
The Coleman family no longer plays a role in managing the company.
But that could still leave management in the hands of the same men who have managed the company into its current perilous state.
It has control over the finances and is responsible for managing the company.
"It's easier to manage big companies now than it was five years ago, because of improvements in technology."