Many celebrities joined the campaign which later became a big movement.
In the Argentine version of the show, aired in 1999 and 2000, a celebrity joined the other 4 people to help them on their challenges.
The celebrities will join the guru lineup in the first half of 2007, and it won't cost end-users a dime.
Each week three celebrities joined the regular cast on the two panels.
Many celebrities have joined in on the fun.
Brigitte Bardot was among the celebrities joining the campaign.
That year two new celebrities joined the circus over half way into the show.
No well-known celebrities joined the program, and less than 20 little-known wealthy individuals actually participated.
Some international celebrities and former teammates also joined in the campaign.
The celebrities also joined the contestants in voting who to evict each week.