The company started as a catalog business to sell jogging watches.
Ward died in 1913, after 41 years running the catalog business.
Its catalog business had begun to slip by the 1960s.
The initial assignment will be to develop a brand campaign for the company's 65 stores, catalog business and Web site (edwinwattsgolf.com).
And, thanks to the Web, the prospects for their catalog businesses are improving.
Some websites, like dreamhomesource.com build on an existing house plan catalog businesses dating back decades.
By the time his catalog business ended in 1908, Barber had sold upwards of 20,000 plans.
In 1985 it shut down the catalog business that had made its fame.
Instead, the company viewed the website as a support structure for its catalog business.
The catalog business grew during the 1980s but only accounted for 8-10 percent of the company's revenues.
