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A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly.
"They tried to join the kind of frantic buying behavior you have seen."
"What we have here is not so much buying behavior as a statistical artifact of the incentive programs," he said.
Often, the results of the survey fail to reflect the buying behavior of the consumers.
As it is, not many people are aware of the deficiencies and don't care enough to modify their buying behaviour.
A 2005 study done in Belgium concluded that consumers' buying behavior is not consistent with their positive attitude toward ethical products.
Thus, consumers' buying behavior does not reflect their positive attitudes toward ethical products.
The chapter then moves on to consider multi-individual buying behaviour.
In order to know the customer and its expected buying behavior, a process of segmenting and positioning is needed.
Such shoppers' buying behavior is often emulated by mainstream consumers.