Most Structural products are used for business-to-business advertising and direct mail.

As a result, there should be a shift in business-to-business advertising from trade publications to newspapers.

She said that the company's debt only became a problem when business-to-business advertising dropped by double digits in each of the last two years.

Business-to-business advertising has long been the "black sheep" of advertising.

He said the company was seeking an agency that was "excellent in both consumer and business-to-business advertising."

Poppe Tyson focuses on business-to-business advertising, although it does take consumer accounts.

That means business-to-business advertising.

This could apply to trade advertising, or business-to-business advertising as it is called now, particularly if this is highly technical.

The assignment will be largely for business-to-business advertising with the emphasis of the promotion on the company's Omni series and Starlog product lines.

The agency declined to release figures, but Ford, New Holland apparently does more than $7 million worth of business-to-business advertising annually.

Business-to-business advertising?

Friedman, Ellis, which does mainly business-to-business advertising, had taken on the project because it was eager to land consumer brand accounts, Mr. Rogan said.

"And if advertising is in the nose cone of the economy, the business magazines and business-to-business advertising is the heat-resistant tile.

Mr. Marsteller, who retired in 1979, founded Marsteller Inc., which specialized in business-to-business advertising.

McCann-Erickson, which handles AT&T's business-to-business advertising, was awarded the additional assignment after a review in which the other participants were not disclosed.

Spending on the assignment, which includes traditional advertising, online marketing, business-to-business advertising and online media planning and buying, was estimated at $10 million to $20 million.

The Journal has additional challenges, including its heavy dependence on business-to-business advertising, which dropped sharply in the 2001 recession, and never rebounded the way consumer advertising has.

The CEBA Hall of Fame was established in 1995 to honor the brilliance of business-to-business advertising.

Hovatter LaPointe, which specializes in high-tech and business-to-business advertising, brings in billings estimated at $4 million from clients like Hewlett-Packard,.

Interpublic has bought the 12-year-old Muir Cornelius Moore of New York which bills about $80 million and also does general advertising, business-to-business advertising and direct marketing.

Although statistics on first-quarter business-to-business advertising are still being analyzed, many magazines have had declines, said a spokeswoman for MMS-Rome, which tracks ad spending in the business press.

Eric Mower & Associates in Syracuse acquired Sage Marcom in Syracuse, which specializes in business-to-business advertising.

Rodgers Townsend handles business-to-business advertising for SBC; GSD&M creates advertising for consumer products and services.

Eric Mower + Associates is an integrated marketing communications agency that offers consumer and business-to-business advertising, public relations and public affairs, brand promotion and digital/direct/relationship marketing.

The Omnicom activity is confined to Chicago, where Fletcher/Mayo Associates and Doremus & Company, both specialists in business-to-business advertising, are being merged, leaving only Doremus.