User analysis is a process which calls for qualitative research.

Stations have helped to sell themselves by doing more qualitative research.

Online focus groups allow qualitative research to be completed more quickly and at a lower cost.

We share interests in oral history, qualitative research and social theory.

This conclusion was reinforced by the results of qualitative research.

There are two kinds of primary research: qualitative and quantitative.

In qualitative research, the researcher is the primary data collection instrument.

Too many people make quantitative decisions based on qualitative research.

Case studies are forms of qualitative research focusing on a single person, organization, event, or other entity.

Qualitative research, on the other hand, asks broad questions and collects word data from participants.