TubeMogul was initially founded as a video syndication and analytics company.

Until March, that group also included Urchin, an analytics company based in San Diego.

In 2008, Vipul co-founded Topsy, a social search and analytics company.

General Sentiment, Inc. is a Long Island-based social media and news media analytics company.

Bottlenose is a privately owned social media analytics company.

In 2001, he founded Mzinga, a social software and analytics company.

These changes still block third-party analytics companies like Flurry from collecting data, but allow developers latitude to collect their own analytics when necessary.

Sysomos Inc. is a Toronto-based social media analytics company.

In May 2011, the social analytics company Tap 11 was purchased by the company.

In 2005 it acquired Billetts, a media consultancy and analytics company.