But each side said local news, along with the heavy political advertising spending, is helping to offset the loss of attention at the national level.
Yet what impact that might have on advertising spending, which fell 1.5 percent in 1991, is unclear.
In comparison, domestic advertising spending is expected to grow about 6 percent this year.
A key to the poor performance was in advertising spending, which Macy increased despite low sales.
The results so far of all this advertising spending are mixed.
But radio accounts for almost 35 percent of its total advertising spending, which is estimated to be $80 million a year.
A report on advertising spending issued yesterday showed strong growth across most media in the first nine months of the year.
He has been saying all along that any recovery in advertising spending would probably be gradual.
By some estimates, growth in domestic advertising spending is expected to slow to 3 to 5 percent for the second half of this year.
That was about 14 percent of all advertising spending.
