"This goes in even if I have to pay for it at advertising rates."

One way to get them back, she said, is to push for lower advertising rates.

"The more households you reach, the higher your advertising rates."

Advertising rates would be "very competitive, particularly for color," he added.

The advertising rates will reflect the ratings for the games.

Advertising rates for 1988 are up 6 percent, a modest increase compared with those of many previous years.

Average day ratings can be extremely important in setting advertising rates.

The sweep months are important for the television stations because they set the advertising rates.

This was one of the largest advertising rates ever for a sitcom at the time.

The company will also raise advertising rates by 5 percent at all of its magazines, beginning in November.

The data helps to set advertising rates and make programming decisions.

While the company raised advertising rates, it sold fewer pages.

Circulation is one of the principal factors used to set advertising rates.

This puts the start of the game in prime time when advertising rates are highest.

I want you to cut our advertising rates and start some kind of contest."

"Survivor" advertising rates are among the highest on television because the show is a huge hit.

The advertising rates charged by a magazine generally rise and fall based on that number.

The Times Union's advertising rates are being raised 10 percent.

February is one of three months whose ratings are used to set advertising rates for the next quarter.

It was connected to advertising rates, and television commercials, things like that.

Such figures are also used to set advertising rates.

On that day advertising rates will rise 12 percent.

For years, advertising rates have been based on Nielsen's viewing data.

It has been extremely successful, getting high adult ratings and advertising rates.

Because the demand for air time was high, advertising rates were higher than in Adelaide.