By and large, the response to this problem is that the networks should provide free ad time for political races.
Simply going through the leasing provisions can take up most of the ad time, he said.
But I knew a network couldn't refuse something with most of the ad time already sold.
Right now, advertisers buy ad time during a show based on a target demographic.
He has also reserved more than $1 million in ad time for the week before the primary.
Since parts of all three states get the same television channels, candidates may decide to buy ad time to blanket the region.
FedEx also stated that they would not buy ad time.
Over half the total opposition ad time of around 80 minutes was on Globovisión.
There is only so much ad time to buy.
But whatever ad time the network gives away free is at least a missed opportunity.