Ad spending will probably decline again next year, but not so much as in 2001.
By contrast, ad spending rose an average of 10 percent a year from 1983 to 1988.
At the same time, though, they report that online media accounts for just 2% of ad spending.
For instance, in 1942, ad spending plunged 4 percent from 1941.
Some newer media have increased their share of the company's ad spending.
The Army's ad spending is estimated at $110 million annually.
He forecast then that ad spending would rise 6.2 percent in 1992.
The firm's overall ad spending is estimated by industry experts at more than $200 million.
Online ad spending fell 18 percent, however, in the third quarter compared to the period a year earlier.
Two reasons he listed involved the American economy, which accounts for more than 40 percent of the world's ad spending.