The shoe company signed him to a $138 million deal.

But it won't feed his family for a year, as a shoe company will.

The shoe companies are cutting back in their offers, but they've still got power.

The need for advertising money then gives power to the shoe companies.

In the past, there was more money from shoe companies and appearances.

"Equal" is understood by the shoe companies to mean simply the same.

He may go on to win games, advertise for shoe companies and make a movie deal.

In her late thirties, she is a director at popular shoe company.

Last year, even the shoe companies refused to sponsor him.

But for a shoe company to compete on the technical front, it has to have a major research and development budget.