"It's another Maalox moment when these things come out."

Grey Advertising is having its own "Maalox moment."

It spawned the Maalox moment.

He's right, especially when there are so many other ways a fashion show can earn you a Maalox moment.

This gives a lot of Maalox moments to people in the creative community.

Companies Scrambling "This must be a Maalox moment for the other antacid makers," one analyst said, borrowing a Rorer slogan.

Helped by its "Maalox moment" advertising campaign, the company has pushed the product's annual sales to $117 million.

"One of our gambling friends," Ms. Paone said, "calls that 'the Maalox moment.' "

"That isn't going to happen without a lot of Maalox moments as we go through this process."

More like a Maalox moment.