Whitaker was Royal Correspondent for the ITV television programme This Morning.

Several episodes of the 1980s ITV television programme Supergran were filmed in Whitley Bay.

In 1955, he became the first compere for the new ITV television programme Sunday Night at the London Palladium.

Parkinson's All Time Greatest Entertainers was an ITV television programme broadcast on 4 January 2007.

On 4 September 2007, Bez went head-to-head with royal correspondent James Whitaker on ITV television programme Don't Call Me Stupid and beat him.

He was created, operated and voiced by David Claridge, who had previously been behind the Mooncat puppet in the Children's ITV television programme Get Up and Go!

Kelda Holmes (born on May, 1970 in England) is an English actress best known for playing Sarah Jackson in the Children's ITV television programme Press Gang.

While the "Hey Jude" clip debuted on David Frost's ITV television programme, the "Revolution" clip was first broadcast on the BBC1 programme Top of the Pops on 19 September 1968.

In April 2010, Shaw appeared on the UK ITV television programme Loose Women, and revealed that she was returning to recording and would be singing the theme song to the British film, Made in Dagenham.

An interview on This Morning, an ITV television programme, in September 2010 saw actor Kieron Richardson come out as homosexual and also reveal that a new storyline was being developed in which the character he played, Ste Hay, would embark on a homosexual relationship with Brandan Brady.