This color is a representation of the color of purple amaranth flowers.

Amaranthus blitum, commonly called purple amaranth is an annual plant species in economically important plant family Amaranthaceae.

Dacian blis and Latin blitum (from Greek bliton) ("purple amaranth")

In Mexico, it is called huautli and alegría and in English it has several common names, including blood amaranth, red amaranth, purple amaranth, prince's feather and Mexican grain amaranth.

O NE Sunday in mid-February, Gennadi Golubev, a visiting Russian artisan in his late 30's, sat on the floor of the Throne Room, first drawing then gouging an elegantly controlled swirling feather pattern in nine different kinds of wood, including a purple amaranth.

The Greeks call the Amaranthus blitum var.