In order to accommodate increased needs for their Coca-Cola account, Burrell opens a new office in Atlanta, GA.

The agency hoped that he would be the elusive savior of the estimated $600 million Coca-Cola account, which has consumed more than a half-dozen creative minds in the last decade.

Haddon Sundblom is often attributed as having created the modern depiction of Santa Claus in 1931 working on McCann's Coca-Cola account.

His next stop, in 1963, was Atlanta and the McCann-Marschalk agency, handling the Coca-Cola account.

The Lowe Group has promoted a top executive as part of a restructuring of the responsibilities on its global Coca-Cola account.

Likewise, he played a critical role in securing the flagship Coca-Cola account in what had become a highly competitive region.

Mr. Cappelli, 36 years old, had been senior vice president and deputy creative director on the Coca-Cola account at McCann-Erickson, which he joined in 1985.

The decision may also have been influenced by the stronger position of the Ernst partners, who serviced the Coca-Cola account.

I'd been on the job a few weeks when the executive working on the Coca-Cola account became sick.

At McCann, Mr. Cella supervised the national broadcast assignment for the Coca-Cola account.