You have to keep the wow factor in your work.

What work of art first made you feel the wow factor?

As it turns out, the wow factor cannot be manufactured.

The games are still good quality - I just thought they were lacking wow factor.

"I bring it to meetings and it's got the wow factor".

"We're looking for things in our hotels that are extraordinary and give you a wow factor."

If the tree's not enough of a wow factor for you, the products are fantastic too.

"You've got to have that 'wow factor' or no one is going to come see it," he said.

The other three projects are skimpy on the wow factor.

The wow factor is clearly on the minds of organizers these days.

"There is some sort of wow factor to the 35-pound cat in your Manhattan apartment."

They were captivated, the wife said, by its "wow factor."

Microsoft is not alone in looking for wow factor.

It's left to Birmingham to provide the intrigue and wow factor.

So the real artistic wonders this autumn will leave the wow factor far behind.

Easy stuff this ain't, but the wow factor is pretty immense.

I think the wow factor far outweighs any concern about heights.

The main staircase is just one of many wow factors in its lavish interior.

There's no real wow factor, but service, rooms, food, views - they all work.

But even with the wow factor, there are two potential problems with video e-mail.

The T415's thinness isn't designed purely for wow factor, either.

You need an act with a vast reach, of course, but you want some wow factor too.

The house is not short of wow factors.

For a serious listener, subtlety is the ultimate wow factor.

"It's the wow factor, the desire to impress with the technology, not the print."