But, particularly when running a marketing campaign, we should take care that:

The company started out as a general public relations firm, for example running a marketing campaign for Gerber baby food, before specializing on technology and healthcare companies.

Promote the State I think the state should run a marketing campaign to emphasize its ideal positioning for the next millennium: leading-edge technology and traditional values.

Since running a marketing campaign emphasizing the stereotype of the stoic, blunt and ironic North German mentality the Flens brand has become a symbol of self-identification for the region.

The company ran a marketing campaign with full-page ads showing a naked woman hanging from her feet, a swastika dangling from her wrist and an SS commander looming in the background.

Denise Stinson, a black agent from Detroit, says that there are so few black publicists in the industry that often authors hire free lancers who are comfortable running a marketing campaign aimed at a black audience.

And much as it goes against the grain of a nonprofit-theater mentality - and budget - to run a marketing campaign geared toward single-ticket buying, it is happening more and more as theaters struggle to fill their seats.