He also participated in the Davos Reverse Mentoring Programme, designed to increase the visibility of female employees in media companies.

At companies like General Motors, Best Buy and Philip Morris, this process revolves around "reverse mentoring" - through which younger employees coach older ones on technological innovations.

His lawyer, Mr. Alonso, said that it might be time for Mr. Pepper to have "reverse mentoring - young people to remind Allan and his partner of what the market wants."