Subsequently he became co-principal operating officer in charge of global marketing.

At Lucas, 38 year old has been responsible for the creation of a global marketing and commercial function worth some £750 million.

However, in 2004, Holden was demoted to president of global marketing and category development.

Her mother is an assistant counsel for global marketing at Merck.

Yet, global marketing and increased competition have added pressure to the brand management structure.

"The creative edge has gone out of the big agencies, which are more concerned with the bottom line and global marketing," he said.

Manufacturers enjoy a healthy business climate and engage in global marketing.

The modernization of herbal tea has change its market, without a doubt, global marketing.

It's a way of doing some global marketing for your city.

Companies quickly realized that even if they did not conduct business outside their own country, they were now competing in global marketing.