“The world today requires that a brand be hyper-present to break through the onslaught of data smog,” he said.

Judith Warner recounts Levine's descriptions of parents who are physically "hyper-present" but psychologically absent.

Parenting psychologists along with career experts like Williams and Pursell assert that hovering guardians are stalling their kids' hiring future by being hyper-present.

This film, then, is a triumph of high-end design over feeling - no mean feat given Tom Cruise brings the full force of his hyper-present intensity to bear on proceedings.