Kids who were the heavy viewers didn't do as well.

Again, kids who are heavy viewers seem to have less general information about the world.

We found that the kids who were heavy viewers could not get the story straight.

A. One of our studies showed that children who are heavy viewers tend to show less imagination.

Heavy viewers are also less likely to show imaginativeness or creativity.

Gerbner's original analysis shows that heavy viewers are much more likely to be afraid of walking alone at night.

Several studies done at Yale and elsewhere suggest that children who are heavy viewers of television do not become more sophisticated about the medium.

We found that those kids who are heavy viewers of television are less able to stand or sit still for period of time.

"And traditionally that is a group that is not a heavy viewer of television."

A. Several of our studies have found that kids who are heavy viewers, particularly of violent television, are more likely to be aggressive.

Gerbner also calls heavy viewers the television type, a polite way of saying couch potato. "

In some cases, they're the heaviest viewers.

The Dakotas is perhaps most notable for the fact that it was cancelled one week after heavy viewer protest over an objectionable scene.

In May 2009 he became host of nightly show Webmash - a live news and entertainment show with heavy viewer involvement.

"He thought that through constant exposure to the same images and labels, heavy viewers develop a commonality of outlook that doesn't happen with the radio."

Gerbner found that ideas and opinions commonly held by heavy viewers as a result of mainstreaming have to do with politics and economics.

According to Griffin, Gerbner's research led to the conclusion that heavy viewers tend to label themselves as middle class citizens who are politically moderate.

He found that heavy viewers held beliefs and opinions similar to those portrayed on television rather than the real world which demonstrates the compound effect of media influence.

'Heavy viewers'

"People in the older, 'down market' segment tend to be heavier viewers and, therefore, you don't need so many of them on the panel," Mr. Morgan said.

"Heavy readers [of newspapers] are avid joiners, whereas heavy viewers are more likely to be loners."

As with coverage, the pattern is weighted towards a smaller number-of heavy viewers, for example-who receive significantly more OTS, and away from the difficult last few percent.

Analyzing the relationship between television habits and general attitudes toward crime, Dr. Gerbner has concluded that heavy viewers tend to suffer from what he calls the "mean world syndrome."

Ofcom's "Heavy viewer" DVR owners, those who watch the largest amount of TV, are least likely to watch DVDs.

The reluctance of these individuals has also been seen on a more global scale because heavy viewers are much more likely to believe we, as a nation, should stay out of world affairs.