At its most basic this can be through the use of 'brochureware' - having an online version of your promotional materials on your site.

For example, a distribution could configure Drupal as a "brochureware" site rather than a "news" site or an "online store".

The Drupal core installation can be used as a brochureware website, a single- or multi-user blog, an Internet forum, or a community website providing for user-generated content.

Early on, for instance, the company determined that simply listing products and services on a Web site, a technique known as "brochureware," is not very helpful to customers, said Gary M. Reiner, the senior vice president who is overseeing the company's Internet strategy.