This added flexibility allows Xaraya to be used in many different ways, including blog portals, online communities, e-commerce and brochure sites.

The market segment GetSimple was built for is the small-site market ("1 to 15 page brochure site"), that, for example, is needed by small business owners.

Early examples of this were the brochure sites for organizations and this has matured into a vast and growing body of material being published in real time onto the web.