I just have an obligation to keep the audience flow.

"One of the main benefits, however, is the audience flow to programming before and after the games."

Network research departments have done special studies on audience flow, and how the use of the remote control is changing it.

But you get into trouble when you start cloning successful shows to keep the audience flow.

The audience flow from "Moonlighting" to a series about yuppie angst made a perfect fit.

Ms. English said the link with "Designing Women," which creates the audience flow, was especially important.

Not many hours have audience flow anymore but that hour has great audience flow."

"Oprah" tallied a rating of 7, but "VTV" had a rating of only 1, disrupting the audience flow for KSL's afternoon program schedule.

Stacking is a technique used to develop audience flow by grouping together programs with similar appeals to "Sweep" the viewer along from one program to the next (Vane and Gross, 1994, p. 175).

Mr. Miller noted that the varied schedule borrows from the television idea of audience flow, a practice that lures hard-to-reach listeners with different types of programming, in hopes that they'll stick around.

"If the area becomes more of a cultural destination, it could have an audience flow that would be terrific for the Kitchen," said Gary E. Knell, a Kitchen board member who is the president and chief executive of Sesame Workshop.

David Poltrack, senior vice president of research for CBS, said Nielsen would conduct a special "audience flow" survey this spring because it was the ideal time to experiment with short-term series that may need more time to develop a rhythm than is possible in a single pilot episode.