In 2011, Casale Media debuted its real-time bidding offering.

Real-time bidding (RTB) is a relatively new method of selling and buying online display advertising in real time one ad impression at a time.

The Adform platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting and real-time bidding through integration with major inventory players.

Real-time bidding, in online advertising (see Sell Side Platform and Demand Side Platform for context)

The bride, 32, is the director of operations and marketing at the Auction Channel in New York, which holds live auctions on cable television and allows real-time bidding by phone or Internet.

In October 2011, after the rise of programmatic real-time bidding for remnant display ad inventory through APIs, isocket announced the first API platform for premium inventory.

MediaPost Omnicom Teams with TubeMogul The company uses real-time bidding (RTB) to acquire media from biddable marketplaces of inventory like Google's AdExchange, LiveRail, SpotxChange, Adap.

Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

The platform combines intelligent data management from proprietary and third partys sources with real-time bidding technology to distribute display, video and mobile ads across Ad Exchanges, Ad Networks, Publisher Sites, Supply-Side Optimizers,Video Exchanges and Mobile Exchanges.